Bollywood superstar Shah Rukh Khan has arrived in Dubai, adding star power to the city’s already highly anticipated New Year’s Eve celebrations. Videos of the actor circulating on social media have heightened excitement as Dubai prepares for one of its largest year-end events. His presence is expected to draw even greater attention to the festivities, which traditionally attract millions of visitors and billions of online viewers worldwide.
In tandem with the celebrity buzz, Emaar has announced an extended eight-day New Year celebration spanning December 31 to January 7 in Downtown Dubai. Moving beyond a single midnight countdown, the event will feature a mix of art installations, tech-driven displays, and live entertainment designed to engage both on-site visitors and global audiences via live streams.
The extended format builds on the success of previous years, when Downtown Dubai drew around 1.7 million visitors on NYE alone, with live streams reaching an estimated 2 billion viewers globally. By spreading activities across a week, Emaar aims to reduce crowding while offering a richer, more varied experience that showcases Dubai’s ability to host world-class, hybrid events.
The combination of A-list star appeal and an innovative week-long program reinforces Dubai’s position as a leading global destination for New Year celebrations. As preparations enter their final stages, residents and tourists can look forward to a dynamic blend of culture, technology, and entertainment that captures the spirit of the city’s ambitious vision for 2026.
