Saudi Arabia has launched a new initiative to attract private investment by opening bids for naming rights of five metro stations in Riyadh. The move is part of broader efforts to increase revenue and strengthen public-private partnerships in the transport sector.
The Royal Commission for Riyadh City announced that bids for the first phase will be accepted from April 8 to May 10. The stations included in this phase are Al Murooj, Al Nuzha, Al Rabee, Jarir District, and King Fahd District 1, selected for their prime locations, high population density, and strong passenger flow.
Successful bidders will gain long-term branding opportunities for up to 10 years, with visibility across key station areas such as signage, ticket gates, escalators, lifts, and other high-traffic zones.
The commission has invited both local and international investors to participate through the Furas platform. Officials noted that the initiative builds on a previous phase where naming rights for seven stations were awarded to major companies.
Authorities said the programme is designed to create sustainable financial returns, reduce operational costs, and enhance public transport services through increased private sector involvement.
