Starting February 1, 2026, all advertisers and content creators in the UAE must obtain a valid Advertiser Permit from the UAE Media Council. The rule applies to both paid and unpaid promotions across social media, websites, blogs, and other digital platforms.
Issued under Federal Media Law No. 55 of 2023, the regulation aims to ensure a professional, transparent, and trustworthy advertising environment. It is part of the UAE’s broader strategy to organize the growing media sector, improve content quality, attract investment, and support local creators.
