Saudi Arabia has implemented a new regulation mandating 60 percent Saudization in marketing and sales roles across the private sector. The rule, announced by the Ministry of Human Resources and Social Development, came into effect on April 19.
The policy applies to private companies with three or more employees and covers around 20 job roles in marketing and sales departments. These include positions such as marketing managers, advertising specialists, graphic designers, public relations officers, photographers, sales managers, and retail and IT sales representatives.
To be counted under the nationalisation quota, Saudi employees in marketing roles must receive a minimum monthly salary of 5,500 riyals. Authorities stated that strict penalties will be imposed on companies that fail to comply with the new requirements.
The initiative is aimed at increasing employment opportunities for Saudi nationals, particularly youth and women, while strengthening local participation in the private sector workforce.
