OpenAI has officially entered the web browser market with the launch of "Atlas," a direct competitor to giants like Google Chrome. The new browser is fundamentally built around its ChatGPT AI, doing away with the conventional address bar. Initially released for MacOS users, Atlas will be an exclusive feature for paying ChatGPT subscribers, with a wider rollout planned for the future.
The launch is a key part of OpenAI's strategy to monetize its AI technology and expand its footprint in the digital tools sector. A central feature is a paid "agent mode" that will allow ChatGPT to autonomously perform web searches for users. OpenAI has also announced partnerships with major e-commerce and travel platforms like Shopify and Expedia to integrate AI-powered browsing and purchasing directly within their sites.
This move comes as the search and browser landscape shows signs of change, with a recent US court ruling declaring Google an illegal monopolist. While early adoption of AI-powered search is growing rapidly—nearly 6% of desktop searches now use LLMs like ChatGPT—industry analysts believe widespread user migration from established browsers like Chrome may take time as they integrate similar AI features.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit omnis animi et iure laudantium vitae, praesentium optio, sapiente distinctio illo?