The 31st Dubai Shopping Festival (DSF) has officially launched, marking the world's longest-running annual retail celebration with a 38-day program running until January 11, 2026. The festival opened with high-energy performances, including Bollywood star Nora Fatehi's headline show at Dubai Festival City Mall's Festival Bay on December 6th, complemented by nightly fireworks displays.
This year's edition introduces several new attractions:
DSF CEO Ahmed Al Khaja emphasized the festival's role in celebrating Dubai's spirit of innovation while driving economic and cultural growth. The event is supported by major sponsors including Commercial Bank of Dubai, Emirates Airline, and e&, with early bird tickets available from AED 50 via PlatinumList.net. The festival aims to solidify Dubai's position as a global destination for retail, entertainment, and cultural experiences.
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