KUWAIT ADOPTED NEW RULES TO REGULATE ONLINE ADVERTISING

  • 05/10/2022

Kuwait City: The Committee for Regulating Ads on Social Media and Augmented Reality (virtual), according to the Ministry of Information, will set the executive rules for electronic advertisements, including legal controls and relevant terminology, on Tuesday. The committee held its first meeting under the chairmanship of acting Deputy Minister of Information Muhammad bin Naji, who was joined by representatives from various government agencies. 


The committee would work on developing executive rules for regulating electronic advertising through legal and regulatory controls, according to Ministry spokesperson Anwar Murad. He stated that the committee's work was in accordance with regulatory, legal, commercial, and professional requirements to protect and preserve consumers' rights, as well as in response to advertising actors on social networking sites' desire to organise this electronic commercial and creative activity. 

Murad stated that the controls being worked on by the Electronic Advertising Regulatory Committee include, in general, the advertiser's permission to submit advertisement material and mention the name of the advertised product and service, as well as the name of the service provider.

The controls would include not including any false or misleading allegations or phrases for the consumer in the advertisement, as well as not advertising any counterfeit or fraudulent product or a trademark that the advertiser does not have the right to use. 

The committee includes representatives of the press, publishing, and publications sector, the Ministry of Commerce and Industry, the Public Authority for Communications and Information Technology, Fatwa and Legislation, Kuwait Municipality, the Department of Electronic Crimes, and Electronic Publishing.

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