DIAMONDS FROM PEOPLE'S ASHES: US STARTUP RAISES $10 MILLION

  • 27/07/2021

Eterneva, an Austin-based business, is creating a unique direct-to-consumer brand in the end-of-life space. The four-year-old company makes diamonds from people’s and pets’ cremated ashes or hair. Yes, it’s strange, but the concept appears to be resonating with individuals seeking a way to keep a piece of their loved ones close to them after they pass away.

Coloured and colourless diamonds are created by Eterneva. Black, blue, yellow, orange and green is among the hues. Diamonds are priced starting at $2,999. The price, however, is determined by the colour and size of the diamonds.

The firm concentrates solely on diamonds since the valuable stone is said to be the brightest, has the strongest connection and lasts the longest. Tiger Management sponsored a $10 million Series A investment round for the company. According to ‘TechCrunch,’ the firm manufactured almost 1,500 diamonds for over 1,000 clients, achieving triple-digit revenue growth.

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