On the eve of Eid al-Fitr, commercial markets across the country have experienced an exceptional surge in activity. Shopping malls and traditional markets have transformed into bustling centers filled with the aroma of incense and perfumes, while families rush to complete their Eid preparations.
Beyond the economic aspect, this shopping frenzy reflects deep-rooted cultural and social traditions, demonstrating Kuwaiti society’s strong attachment to Eid customs. Despite price fluctuations and the absence of discounts on new arrivals, demand has remained high, particularly in the final hours before the holiday.
A simple walk through major shopping malls reveals the extent of the rush, with heavy congestion observed from iftar until midnight. Women's and children's clothing stores have been the most crowded, while men tend to complete their purchases, such as ghutras and agals, in popular markets like Mubarakiya and Qaisariya Al-Jahra. Vendors report increased foot traffic, especially from those seeking budget-friendly alternatives to high-end brands.
Many shoppers have expressed frustration over the lack of discounts, particularly on new Eid collections. Store owners confirm that high demand allows them to maintain prices, with families often forced to pay more, especially for children’s clothing. The timing of salary disbursements has also played a role, with many postponing shopping until after receiving their March salaries.
Despite the logistical challenges, from overcrowded markets to rising prices, many consider the Eid shopping rush a cherished tradition. The festive atmosphere, with families shopping and children excitedly running through malls, signals the arrival of Eid.
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