Sharjah Summer Promotions 2025 to Bring Discounts and Family Fun from July 1

  • 24/06/2025

Sharjah: The Sharjah Chamber of Commerce and Industry (SCCI), in partnership with the Sharjah Commerce and Tourism Development Authority (SCTDA), has announced that the much-anticipated Sharjah Summer Promotions 2025 will take place from July 1 to September 1.

Over 1,000 stores across Sharjah’s various cities and towns are set to participate, with strong backing from the SCCI Shopping Malls Sector Business Group and local government partners.

A highlight of this year’s edition is the introduction of a cheerful new mascot named ‘Shamsa’, inspired by the Arabic word for the sun, which aims to captivate families and children while showcasing Sharjah’s commitment to family-friendly entertainment.

At a press briefing, Abdallah Sultan Al Owais, SCCI Chairman, emphasized that the campaign aligns with the vision of His Highness Sheikh Dr. Sultan bin Mohammed Al Qasimi to strengthen Sharjah’s position as a premier shopping and tourism destination.

Khalid Jasim Al Midfa, SCTDA Chairman, noted that the event goes beyond shopping deals — it fosters collaboration across sectors and creates integrated tourism experiences for the whole community. Meanwhile, Shurooq CEO Ahmed Obaid Al Qaseer highlighted that the summer promotions complement efforts to brand Sharjah as a preferred summer hotspot offering diverse attractions for families.

New for 2025 is the ‘Shamsa Entertainment City,’ a children’s festival hosted at Expo Centre Sharjah from July 15 to August 15, packed with interactive shows, games, workshops, and live performances designed for young visitors.

Shoppers can expect discounts of up to 75% on products from leading local and international brands. A dedicated smart app allows visitors to join digital raffle draws, while the official website provides comprehensive details on promotions, deals, and partner events.

Sharjah Summer Promotions 2025 reaffirms the emirate’s reputation as a lively destination where shopping, leisure, and family fun combine to create an unforgettable summer for residents and tourists alike.

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