RTA Expands Road Safety Drive to Protect Construction Workers

  • 23/07/2025

Dubai: The Roads and Transport Authority (RTA) in Dubai has strengthened its pedestrian safety campaign this year, focusing on protecting construction workers in high-risk areas. In partnership with major developers and contractors, including Emaar, the initiative aims to raise awareness about traffic safety rules and reduce deadly run-over accidents.

According to RTA data, most pedestrian deaths are caused by crossing roads at undesignated points and misjudging vehicle speeds, with areas like Al Quoz and Nadd Hessa flagged as high-risk zones. Thanks to its robust road safety strategy, Dubai has reduced pedestrian deaths from 9.5 per 100,000 people in 2007 to just 0.35 by 2024.

Building on this success, the RTA’s 2025 plan focuses on targeted education, distributing safety materials in Arabic, English, and Urdu. The campaign includes giveaways with QR codes linking to awareness videos, flyers at bus stops and worker housing, and on-ground events in worker-heavy areas such as Jebel Ali, Al Quoz, Al Muhaisnah, and Warsan.

Emaar’s involvement has been crucial in delivering safety messages to over 20,000 construction workers in its developments. In 2024 alone, the RTA reached 12,500 workers through 24 events.

By working closely with the private sector, the RTA is determined to make Dubai’s streets safer and maintain its impressive record in cutting pedestrian fatalities.

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