Chinese food delivery giant Keeta enters UAE market with major investment plan

  • 30/09/2025

Chinese food delivery platform Keeta has entered the UAE market through an agreement with the Ministry of Investment, signaling intensified competition in the country's food delivery sector. The company has committed to investing billions of dollars over the next three to five years, establishing its regional office and implementing AI-driven logistics solutions including drones and autonomous vehicles for last-mile delivery.

The partnership will create over 350 highly skilled positions and connect approximately 5,000 UAE-based small and medium enterprises to Keeta's digital platform. The expansion includes comprehensive training programs and innovation workshops designed to support local business integration. This strategic move aligns with UAE Vision 2031 and the National Digital Economy Strategy, reinforcing the country's position as a global investment and technology commerce hub.

Minister of Investment Al Suwaidi has emphasized that the UAE's world-class infrastructure and business environment facilitate such international expansions. Keeta CEO Tony Q has described the UAE agreement as crucial to the company's global journey, noting the country's significance as an innovation and trade center that complements Keeta's strategic objectives.

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