Dubai will host the LEVEL UP sports technology innovation expo from November 27 to 29, 2025, at Dubai Harbor. The event is organized by Global MICE Organization Limited (GMOLx) in partnership with the Dubai Sports Council and aims to showcase cutting-edge sports technologies and fan engagement solutions.
The three-day expo is expected to attract over 10,000 attendees including athletes, sports federations, startups, investors, and media representatives. LEVEL UP will feature innovations across wearables, AI-driven analytics, esports, training rehabilitation solutions, and immersive broadcasting technologies covering both traditional and emerging sports.
The Middle East and Africa sports tech market is projected to reach AED 12.1 billion ($3.3 billion) by 2030, with Dubai's sports industry currently contributing approximately AED 9.18 billion ($2.5 billion) annually to the local economy. The event reinforces Dubai's position as a global hub for sports and technology innovation.
LEVEL UP will include keynote sessions, live demonstrations, celebrity appearances, and community sports tournaments alongside its business programming. The expo serves as part of Dubai's broader strategy to become a leading destination for sports, entertainment, and technological innovation on the global stage.
Lorem ipsum dolor sit amet, consectetur adipisicing elit. Velit omnis animi et iure laudantium vitae, praesentium optio, sapiente distinctio illo?