Salik, Dubai's road toll gate system, has expanded its digital services by introducing a new communication channel on WhatsApp and adding new features to its mobile application. This initiative provides drivers with 24/7 access to essential services such as checking their account balance, making payments, and renewing vehicle insurance directly through these platforms. The move is part of a broader strategy to improve customer convenience and streamline the user experience.
The digital expansion has seen remarkable adoption, with the upgraded mobile app being downloaded nearly 90,000 times since its July launch and serving 800,000 active users. The newly introduced WhatsApp channel has also gained rapid traction, already being used to send insurance renewal notifications to 150,000 customers. This shift to digital platforms is further evidenced by over 105 million transactions processed through Salik's digital channels since the start of the year.
According to Salik's CEO, the company remains committed to investing in innovative technologies to deliver seamless and secure services. This focus on digital transformation has yielded significant results, driving the company's customer satisfaction rate to an impressive 92 percent. The success of these platforms underscores a clear and growing preference among drivers for digital transactions in managing their toll gate accounts.
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